LONDON–(BUSINESS WIRE) – At the fourteenth edition of the World Branding Awards, more than 500 brands from more than 60 countries were named “Brand of the Year” and welcomed more than 100 guests from around the world to connect remotely and share their achievements first on the forums to celebrate Virtual Ceremony.
Spotify, Zoom, Yakult, NetFlix, Amazon, The Lego Group, Neutrogena, Nescafé, Heinz, L’Oréal, Starbucks, Google and VISA were among the world’s best brands that were announced as Global Winners at the first online ceremony at Kensington Palace became .
The winners from Japan include Nippon Rent-A-Car, Sukiya, Natural Aqua Gel Cure, Family Mart, MUFG and Natural Aqua Gel Cure. Other national tier winners are Telstra (Australia), Bangkok Bank (Thailand), Tanduay (Philippines), ToastBox (Singapore), Carrefour (France), Nahdi (Saudi Arabia), Tanishq (India), Airland (Hong Kong) and Sinarmas Country (Indonesia) to name a few.
Only twelve brands were selected to receive the Regional Tier Award this year, including Farmhouse, H&M, Mr DIY, De’Longhi and Pandora – an accomplishment that few achieve through the forum’s unique nomination, rating and rating process could, the 70. requires% consumer participation to find the audience’s favorite brand.
“2021 was extremely difficult for companies around the world. COVID-19 has forced many brands to adjust to a new normal, and the awards recognize the efforts these companies have put into their branding and marketing. Each winner has won the love and trust of their consumers, and the awards are testament to that, ”said Richard Rowles, Chair of the World Branding Forum.
More than 1.3 million consumer votes have been received since the awards began, and this year more than 345,000 consumers took part in the nomination process worldwide. On average, there are only 7 winning brands in each country, which only proves that winning a World Branding Award is indeed a remarkable achievement.
The event was moderated by TV presenter Jemma Forte. The forum plans to return to Kensington Palace next year.
More information and the full list of winners can be found at Awards.brandingforum.org.
About the World Branding Awards
The World Branding Awards are the premier awards from the World Branding Forum, a registered non-profit organization. The awards recognize the achievements of some of the world’s best brands. For more information, visit https://awards.brandingforum.org.