NEW YORK, October 6, 2021 / PRNewswire / – The Topps Company, Inc., a leading global provider of sports and entertainment trading cards and collectibles, today announced a 2021 licensing agreement with the Nippon Professional Baseball Organization (NPB) to manufacture and distribute trading cards in . known Japan. This is the first time in its 80-year history that the company has released official trading cards for the entire league made up of all 12 NPB teams.
Last year Topps expanded its international presence by opening an office in Tokyo to better serve the increasing demand of the Japanese and Asian market for trading cards.
“We have actively pursued the NPB league to get baseball and sports fans in Japan and beyond, “said David Leiner, Topps’ Global General Manager, Sports and Entertainment. “We believe the licensing agreement will give fans an exciting range of collectible products and will improve the way fans collect their favorite teams and players.”
“We are delighted to have signed a licensing agreement with NPB in the memorable year Topps launched in 2016 Japan,” called Satoshi Misu, Japan Country General Manager of Topps. “With the agreement, we hope to increase the number of trading card fans in Japan as much as possible. ”
Topps will launch multiple products in 2021 that will be sold in select retail stores throughout the world Japan from Q4. In addition, Topps launched a local Japanese website, JP.Topps.com in September 2021.
Since the 1930s, Topps has continuously developed innovative products to incorporate localized, experiential, unique events and unique promotions that appeal to consumers. Through partnerships with proven local talent and Topps’ long-term partnerships with global license partners such as Major League Baseball, UEFA Champions League, Bundesliga, WWE and Star Wars, this expansion will be implemented in Japan is designed to support the creative culture of trading cards and continue Topps’ legacy, empowering collectors and new fans around the world.
For more information on Topps products and extensions, please visit Topps.com.
About The Topps Company
Founded in 1938, The Topps Company, Inc. is a global consumer goods company that entertains and excites consumers through a diversified, engaging, cross-platform product portfolio that includes physical and digital collectibles, trading cards, trading card games, sticker and album collections, memorabilia, curated adventure events , Gift cards and new confectionery. Topps Physical Sports & Entertainment products include Major League Baseball, Major League Soccer, UEFA Champions League, Bundesliga, National Hockey League, Formula 1, Star Wars, WWE, Wacky Packages®, Rubbish bucket children®, Mars attacks® and more. Topps Digital Sports & Entertainment has connected with people around the world who have downloaded our apps, including Topps® COLORFUL®, TOPPS® KICK®, Star Wars ™: Topps card dealer®, Topps® WWE SLAM ™, Topps® NHL SKATE ™, Marvel Collect! from Topps® and Disney collecting! from Topps®. Topps Digital Services is a leading prepaid gift card processor, distributor and program manager and provider of cloud-based financial services and white label e-gift solutions for widely recognized digital companies such as Airbnb, Deliveroo, DoorDash, Hulu, Instacart, Netflix, Nike, Twitch and Uber. Topps Confections, Bazooka Candy Brands, manufactures, markets and sells confectionery brands such as Ring Pop®, Push pop®, Baby bottle pop®, Juicy drop®, Whoever finds it may keep it®, and bazooka® Chewing gum. For more information, visit topps.com, play.toppsapps.com, toppsdigitalservices.com and Candymania.com.
SOURCE The Topps Company