MarketInk: XTRA 1360 Sports Radio overhauls morning and afternoon driving lineup

Jim Russell (left) and Jon Schaeffer (right) of XTRA 1360

iHeart San Diego, operator of eight local radio stations, updated its weekday talent roster during the morning and afternoon rides on KLSD-AM XTRA 1360, a sports talk station affiliated with Fox Sports Radio.

Rich Ohrnberger, a former NFL offensive lineman who has played five seasons, including his final season with the Chargers in 2014, has switched afternoons to mornings to reconnect with Sports Talk veteran Steve Hartman for “The Hartman and Rich-O Show”. from 6 a.m. to 9 a.m

Hartman, who has worked on San Diego radio for three decades, and Ohrnberger previously co-hosted the station’s morning show in 2019 and 2020. They currently host a national weekend show on Fox Sports Radio. Ohrnberger is also a football radio color analyst at San Diego State University.

In addition, veteran producer and host Jim Russell spoke with Jon Shaeffer for The Jon and Jim Show from 3-6 p.m. Russell and Shaeffer also host “The Wrap Up Show,” which follows coverage of San Diego Padres games.

Schaffer’s extensive baseball knowledge comes from his 15 seasons as a minor league broadcaster. He is also the voice of San Diego State University Athletics and covers XTRA 1360’s pre-game, halftime and post-game shows.

Russell previously worked as a producer on The Darren Smith Show and worked for the Padres Radio Network from 2016 to 2019.

The Herd, starring Colin Cowherd, will continue to air from 9:00 a.m. to 12:00 p.m., followed by The Darren Smith Show, which will air at noon from 12:00 p.m. to 3:00 p.m

“This exciting new lineup answers the desires of sports fans in San Diego,” said Melissa Forrest, market president of iHeart San Diego, in a statement. “In addition to providing the best in sports coverage, we will continue to provide our listeners with unparalleled access to the NFL, the Padres, San Diego State University Athletics and all of San Diego’s sports news.”

Radio station Mightier 1090 becomes an ESPN affiliate

Southern California sports talk radio station XEPRS 1090-AM, The Mightier 1090 announced that it has become an ESPN affiliate. The station will now be known as The Mightier 1090 ESPN Radio.

KLSD-AM XTRA 1360, operated by iHeart San Diego, has previously aired a few ESPN radio programs for the past two years.

“This is a huge win for us,” said Bill Hagen, operator of The Mightier 1090 station. “This is something we’ve been working on for a long time and it’s incredibly gratifying to see it finally come to fruition, just in time to begin of the new year.”

The Mightier 1090 ESPN Radio will add two ESPN talk shows to its weekday programming. The Keyshawn, J-Will and Max Show, starring Keyshawn Johnson, Jay Williams and Max Kellerman, will be heard from 3 a.m. to 7 a.m., followed by Mike Greenberg from 7 a.m. to 9 a.m

Other ESPN programming also available on 1090-AM includes ESPN Radio’s national gameday coverage of NFL, MLB, and NBA game coverage, as well as MLB’s Sunday Night Baseball.

ESPN Audio Vice President Scott McCarthy said, “We are excited to have The Mightier 1090 ESPN Radio join our affiliate network in a key Southern California market and also bring fans our unmissable national morning studio show lineup as a marquee for live events that all year round.”

ESPN Radio, which launched on January 1, 1992, provides more than 9,000 hours of talk and event content annually, reaching more than 32 million weekly listeners on approximately 500 stations, including more than 400 full-time affiliates and a presence at the Top 25 US markets.

Inseev Interactive is acquired by Chicago-based 3Q DigitalO

Inseev Interactive, a San Diego-based digital marketing SEO agency, has been acquired by Chicago-based 3Q Digital.

The financial terms of the deal and the job status of Inseev employees were not disclosed. A statement from Inseev says the company, founded in 2013, has more than 60 employees managing about 100 customer accounts.

A statement from 3Q Digital said that the existing SEO team will be merged with Inseev immediately. Additionally, Jimmy Page, Inseev’s Founder and CEO, will join 3Q Digital as Founder and Wesley Flippo, Inseev’s VP of SEO, will join 3Q Digital’s Senior Leadership Team as Senior VP.

The acquisition will add a number of brands to 3Q Digital’s customer list, including Touch of Modern, Rothy’s and Layla Sleep. Madison Alley Global Ventures advised Inseev Interactive on the transaction.

“Inseev is honored to be part of an organization with the talent, leadership, culture and history that 3Q Digital is so well known for across the industry,” said Page. “We believe Inseev is at the perfect point in our evolution to partner with 3Q to create one of the world’s best SEO services. This acquisition gives us a large and diverse set of resources to quickly and effectively take our best-in-class SEO offerings to the next level.”

“Inseev approaches SEO from an incredibly strategic perspective, they have a unique and flexible model that can scale up or down based on priority,” said Rob Murray, CEO of 3Q Digital. “Inseev’s team of experts go beyond purely technical site fixes. They work with clients to develop exceptional custom content and their link building solution is world class. We are very excited to start collaborating and sharing best practices. Both teams can learn so much from each other.”

San Diego PRSA Chapter Names Board of Directors 2022

The San Diego-Imperial Counties Chapter of the Public Relations Society of America has announced its 2022 board of directors. April Tellez Green, University of California San Diego, will serve as chapter president and Barbara Cosio Moreno, Office of State Senator Toni Atkins, will serve as president-elect.

Other members of the Executive Committee are: Ryan Hall, Caliber Corporate Advisers, as Treasurer; Giovanna Castro, Republic Services, as secretary; Hope Reilly, Southwest Strategies, as Past President.

Board members include: Shannon Boffa, Southwest Strategies; Anne Buckley, University of California, San Diego; Kim Coutts, civilian; Jamie Hampton, Mixte Communications; Kara Handley, US Navy; Edgar Hopida, ACLU of San Diego & Imperial Counties; William Lopez, Alternative Strategies; Amanda Nelson, San Diego Housing Association; Patricia Maxwell Robertson, Grossmont College; Rachel McGuire, RMG Communications; Jenny Mehlow, San Diego Zoo Wildlife Alliance; Megan Pinna, Sharp HealthCare; Arturo Garcia Sierra, Museum of Photographic Art; Patrick Thelen, San Diego State University; Stephania Villar, consultant.

In addition, Julie Smith-Taylor, Taylor PR Strategies, will serve as the chapter’s Ethics Officer. The board also includes four non-voting associate directors, including: Elena Gomez, University of San Diego; Elizabeth Espinoza, Imperial Valley College; Monica Gil dos Santos, Katz & Associates; Mariah Hugo, Katz & Associates.

Founded in 1959, the chapter is one of more than 100 chapters within the Public Relations Society of America, the world’s largest organization for public relations professionals.

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly in the Times of San Diego on Mondays.

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