Microsoft and Marvel are playing with the Shang Chi hype to train fans in programming


Microsoft and Marvel Studios have teamed up to help users encode using characters from the very latest Shang-Chi and the legend of the ten rings Movie. Users are taken on a digital adventure to exercise Shang-Chi or Xialing to build magical platforms, search for mystical rings, and use coding to fight ten Rings assassins.

Programming is becoming more and more important for employers. Singapore employers cited programming / programming / software development (22%) as one of the top two skills a business had, according to a Censuswide survey conducted on behalf of Indeed. They were also among the top three skills that Singapore employers found most difficult to access. Meanwhile, the Malaysia Digital Economy Corporation recognized in April this year that people with “efficient digital skills” such as coding, animation, big data analysis, machine learning and cloud computing are badly needed to advance the digital economy during the pandemic .

At the same time, both parties are also harnessing the power of AR to trick users into “defeating” the Ten Rings organization and winning a custom Shang-Chi Xbox console and Xbox wireless controller. Users can scan a QR code available on Microsoft’s website to “participate in the rescue effort to liberate Xbox.” Those users would then have a chance to win the Xbox Series X custom console and Xbox Wireless Controller. Alternatively, fans could share a tweet with the hashtag #XboxShangChisweepstakes to toss their hat in the ring for a custom Xbox. MARKETING-INTERACTIVE has asked Microsoft for a comment.


To complete the Shang-Chi experience, Microsoft has also created limited-time call wallpapers for Skype to bring all the action from the big screen to users’ small screen. Consumers are also allowed to personalize Microsoft Edge with a new browser theme that celebrates the new movie. According to Microsoft, the theme changes the look and feel of the browser as well as the new tab to create a movie-inspired, immersive visual experience.

As more companies adapt to the digital transformation caused by the pandemic, numerous brands have begun to use games as a new medium for consumer engagement. Last month, Louis Vuitton launched “Louis: The game“Around the 200.

associate ourConference on digital marketing in Asia will take place from November 9, 2021 – November 25, 2021 to find out about the upcoming trends and technologies in the digital world. Here is the agenda.

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