From Mickey Mantle to Pete Rose, George Brett, Barry Bonds, Mike Trout and Aaron Judge, Topps trading card companies have been at every stage for baseball fans for 70 years.
Topps and Major League Baseball have been synonymous with each other since 1951. Still, I wondered how far the partnership went.
So I asked my wife, who knows almost nothing about baseball, and certainly the same thing about baseball cards.
“Yeah, I’ve heard of Topps,” she said with a “Duh !?” look.
I got points, but I wanted to be on the safe side.
The news was released on Aug. 20, in case you missed it, Topps lost its licensing deal with MLB.
Now you are ready to dive into the sports card market. For Topps, founded in 1938, this may not mean the end. I will explain this in a little more detail.
Topps was reportedly blinded by the move. The gamer picture contract is set to expire in 2022 and the MLB team’s logo in 2025. Topps Executive Chairman Andy Redman said in a statement that the company has been left in the dark and entered the All-Star game in mid-July. Negotiations with other companies.
In the case of a sport built on tradition, baseball hit the sport hard and kicked the underlying institution to the curb.
Topps is baseball. Baseball is top. Or at least I thought.
Sports card companies are the most popular card companies in history. It’s like McDonald’s is getting out of the fast food business. Or Hershey says goodbye to chocolate. Or Budweiser says he doesn’t drink beer anymore.
However, Topps is very different from McDonald’s, Hershey, and Budweiser.
Topps requires baseball and its players.
A better comparison is how to say goodbye to college football with Rose Bowl. Despite the ever-changing world of sport, one thing is certain: the people of the Midwest can turn on the TV at 5 p.m. on New Years Day, and the Rose Bowl is here.
Ultimately, that can change. It would be disappointing if that happened, just as tops are thrown away in baseball. That decision too.
Baseball as a sport is undoubtedly losing popularity with the masses, especially young fans, but don’t tell old-fashioned fans and card collectors.
Baseball fans love to drink hot dogs and beer at games, so it was just as fun going to the corner store to buy a pack of Topps baseball cards.
Ask people over 35 or 40 about the thrill of buying a quarter pack and ripping them up. Young people today may not understand, and maybe that’s why this decision was made.
Tradition may have been the only factor getting in the way of this business, and of course money won.
There was also a report that Topps was about to be released with this company. NS The Wall Street Journal reported those plans are over. Rumor has it that Fanatics could use its immense wealth to absorb Topps, Upper Deck, Panini, and more.
So don’t close the Topps book, which has been a baseball card staple for 70 years. Remember that at various times, Topps continues to lead the way in all types of trading cards. It makes soccer, basketball, and hockey tickets, and the 1970s and 1980s were a boon to companies making non-sports tickets like Star Wars and popular TV shows.
The big question is where does Topps go from here. For a longtime collector like you, not having topps in a baseball game is a sad day.